That allowed me to see lyrically and melodically if the music could stand on its own without production. “The process for this album was unique,” says Franklin, “because I literally had all the songs written before I started to record. Franklin opted to let the music-a flavorful mélange of gospel, R&B, hip-hop, and other influences-play the feature role on LONG LIVE LOVE. It boasted guest turns by gospel and R&B artists including Kim Burrell, Lalah Hathaway, Tasha Cobbs, and Tamela Mann. , influenced Losing My Religion (GRAMMY Award winner for Best Gospel Album in 2017). It’s the good, the bad and the ugly.”Īfter culling through 50 to 60 song ideas, Franklin began collaborating with his fraternity of co-producers, Ron Hill, Shaun Martin, Max Stark, and S1. “Idols” and every song on the album just bubbled up and out-a tapestry of what I believe, how I feel, what I want, and my struggles. “They don’t all have to be bad, but these things can become what matters to us more than they’re supposed to. “We’re living in an era where so many things compete for the attention of our hearts,” says Franklin. Or on their service to God that sometimes becomes more important than the man himself. It addresses the issue of people placing too much emphasis on things like their careers, body image, and money. “It’s my constant story about this message of love, the love of God, and me trying to play my role in that conversation.”Īmong the other striking conversation-starters on the 10-track LONG LIVE LOVE are the introspective “Just for Me,” the insightful “Father Knows Best” and the cautionary “Idols.” As the very first song that Franklin wrote for the album, “Idols” is the hinge the album hangs. “When people can see themselves as being loved, no matter who or how they are, it gives them more of the ability to love,” says Franklin which is the inspiration for “Love Theory” and the theme of the video. Its colorful and energetic video has accumulated over 2.5 million YouTube views and counting. 1 on Gospel Streaming Songs as well as Gospel Digital Song Sales. streams in its first week per Nielsen Music, “Love Theory” also opened at No.
The vibrant track marked the singer’s record-extending seventh No. 1 on Billboard’s Hot Gospel Songs chart and has kept the position on lock for nine weeks. But even before the album’s May 31st release date, its first single is already laying down some serious groundwork.
Franklin’s latest musical offering-and 13th studio album-is the aptly titled LONG LIVE LOVE from his RCA-distributed label, Fo Yo Soul Recordings.
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